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June 22nd, 2009 | 
Author: Insurance leads vary in many aspects of internet marketing for insurance websites. But there are a lot of ways that you can use and take advantage of because either way, it can be useful for you internet business. As you have already discovered, methods such as direct mail, display ads, and banner ads can be used for generating insurance leads. But what you should put on these ads and direct mails could be a real puzzle to you at first.
What you need to make your ads, mails or sales letters more interesting to the readers is to help them notice your ads. You can do that by putting marketing effort on your header. Headers are primary read by visitors and potential customers in search for insurance services. When you have them hooked by what you have to offer them, there is a big chance that they will cling on to every word in your website – just don’t put anything untrue though.
If you have a solid figure to show your future visitors and potential customers about how good your service is, it would be best to include that in the header too. Percentage estimation would garner interested customers because the number appears to be more believable compared to just using round off numbers. Also, if you want to go specific with your numbers and details, you can include your rates too. In it, you can include your contact details so that your visitors can just call you up for any question at all.
When you have your rates displayed, don’t forget to include and endorse your insurance guarantee. Offering a guarantee has always given plus points to insurance services online, or any other online business for that matter. You will always need to let your customers feel that what they’re getting is something they can trust and rely on for sure. Make them realize that they’re getting your service the best way they can.
Don’t worry if you have tried this approach before and didn’t work the way you had expected it to work. In terms of promoting your insurance business online, you need to try combination of creativity and approach. If it didn’t work the first time, try changing it and improving it this time.
Shareen Aguilar
http://www.articlesbase.com/marketing-articles/create-ads-for-your-insurance-leads-81234.html
Posted in generating leads
Accountants – Which is more important: the audit of prepaid insurance or the adequacy of insurance?
For my Auditing class, I have to answer this question and I want your opinion. The question:
“You are auditing a medium-size manufacturing company. Discuss which is usually more important: the audit of prepaid insurance or the determination of the adequacy of insurance.”
MY ANSWER:
While both objectives are important, it is more important to audit the adequacy of insurance coverage than the prepaid insurance balance. The adequacy of insurance coverage would ensure that the client company would be a going concern if a catastrophe were to occur. An unqualified opinion on a client with inadequate business continuity, product liability, or general liability insurance coverage could lead to considerable liability on the auditor, if the client was forced out of business. Prepaid insurance is an asset created due to timing differences between insurance policy coverage dates and the date of the financial statements, and prepaid insurance is not usually a significant part of the balance sheet.
What do you think?
As an Auditor, it is not your responsibilty to determine the adequacy of insurance. How would you know what is adequate for the business without knowing the construction of the business itself. The adequacy of insurance is the domain of Management. If you were making management decisions you would also not be objective in your Audit. Auditing pre-paid insurance is as far as you can go objectively.
References :
The question does not mention whether you are performing an audit of the company’s financial statements or of operations.
As an auditor of the financial statements (probably an external audit), you are responsible for the accurate presentation of the financials, so pre-paid insurance would be more important.
As an auditor of operations (as an external audit or internal audit), you are responsible for the effectiveness and efficiency of operations, as well as compliance. Adequacy of insurance would be more important because of its impact to operations. In addition, Company contracts/agreements/leases may require specific levels of insurance.
This all ties back to the general COSO objectives of: Reporting, Operations, & Compliance.
References :
COSO